With no one having a sweet tooth anymore, many advocates continue to influence many manufacturers to exclude sugar from their products. This was due to the addition of five more U.S cities that have begun to place a tax on all sodas that contain the sweet stuff. Besides sodas, both snacks and sweets were also targeted.
There are very few disputing the bad effects of sugar. So the main struggle in this war against sugar is trying to convince manufacturers to produce healthier alternatives. This is why the only way to curb the growing obesity rate is to have the food producer’s shift their efforts to work together to find a solution instead of blaming each other for the problem. This will allow them to see that the consumer has begun to change their overall attitudes.
But instead of embracing change, many food industry companies are still battling it out, with some companies trying to have food regulations set in stone concerning the use of sugar and the other companies spending millions to persuade regulators that they aren’t the root cause of obesity.
Today, roughly $825 million is apparently to be pledged by a numerous amount of public health organizations to promote the sugar taxes over the course of 10 years. This is also to include all associated advertising, conduct research that’ll help promote healthy eating habits and change the practices of the food industry.
A good example of the way that the war on sugar has been going is to take a look at the history of soda taxes. It was first mentioned in 1994 when an article published in the New York Times suggesting that all unhealthy foods should be taxed. Then, in 1998 a liquid candy report was published by the Center for Science in the Public Interest that also suggested a tax. Throughout the years since the report was generated, the food industry has continued to ignore any and all efforts by rebuffing their stance and spending around $67 million throughout 19 cities across several states to make sure that the tax initiatives fell through.
In 2014, the food industry began experiencing a change that affected them harshly. Recently on a Freakonomics podcast, former FDA Commissioner Margaret Hamburg talked about the war on sugar. Many US cities began to implement sugar taxes began to appear on the west coast in the amount of 1 cent for every ounce. Many other cities have begun to follow suit including Seattle’s mayor that had suggested that the city attaches a 2 cent tax for every ounce. Although it is now obvious that the food industry is losing the sugar war, they still continue to attempt to spend millions to prevent any further damage the taxes could potentially cause.